Ladbrokes bookmakers not going into US market
British bookmaker Ladbrokes has decided to postpone its entry in the US market, and has instead invested in the Italian market by way of a €100 million (£68 million) joint venture investment with Italian betting company Pianetta Scommesse.
Ladbrokes chief executive Chris Bell, had conceded that the predicament of BetOnSports affected the company’s review of the US market for Internet gambling. Bell admitted that any potential to provide the US market with online casino and poker games hinged on the outcome of the forthcoming Bill, with the chief executive claiming “it remains a wait and see situation.”
Ladbrokes venture into the Italian market is believed to be the first step in a planned investment programme of €100 million over five years, with a strong focus on both Internet and terrestrial betting models. Ladbrokes has acquired a 51% share in Pianetta Scommesse for an estimated €1.3 million, making Ladbrokes an accredited operator with the future option to buy out its partner.
The move comes after Ladbrokes gained independence through the sale of the Hilton International hotel chain in February, and comes prior to the expected deregulation of the Italian gambling market.
RELATED LINKS :
The BookieLabRat.com Review of Ladbrokes Sports Betting
Go directly to the Ladbrokes Betting Website.
Add comment August 28th, 2006