BSKyB spends £96m to buy betting sites

December 19th, 2006

BSKyB – the UK satellite broadcaster – will pay £96 million for 365Media (formerly known as UKbetting plc).

365Media operate online betting sites UKbetting, Totalbet, Goldbet and Club On The Park as well as odds comparison website OddsChecker and a portfolio of sports content sites, including SportingLife, TEAMtalk, BettingZone, Rivals and Football365.

Sky’s CFO Jeremy Darroch said : “The acquisition of 365 Media will contribute to Sky’s aim of being a leading provider of online sports and gaming services.  Bringing together 365 Media’s extensive network of sports and gaming websites with our own Sky Sports and SkyBet businesses will allow us to reach a broader audience.”  

365 Media’s Chief Executive Eric Semel said: “365 Media has grown from a small online sports book into a substantial online presence across Europe, with a broad reach of online gaming and betting products together with a network of leading online sports brands.”

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We say …. £96 million !! We’ll sell BookieLabRat.com for half of that !!

😉

Entry Filed under: Bookie News & Bonuses,Sports News & Results

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