Eggsploitation or Eggceptional Betting?

July 19th, 2008

Off season wagers and beating that boredom 

Ever wonder what the marketing team at sportsbooks do in the off season? (And by that I really mean when there’s no football on… so don’t whinge at me via email about all the great golfing, cycling, tennis, poker and other non-football related betting opportunities currently in play!) I’m still missing my football…

It IS the off season when footballers play musical clubs, dump their girl friends, get that “new look”, recover from knee ops, etc.

The crew at Ireland’s top online bookmaker PaddyPower.com have come up with yet another new series of betting market to fill in time – and provide a modicum of entertainment…it’s called EggyCam.

Check out Paddy Power Bookmakers egg hatching betsYou can watch ten numbered eggs hatch live – and of course, in true Paddy Power style, bet on a range of markets. These include: Which egg you think’s going to hatch first, second, third, last; Chick out odd or even; a midday hatch; the sex of the chick; spread betting (e.g. the first chick out will be from an egg numbered 6-10), etc.

The “first to hatch” odds for all ten eggs are currently at 8-1 except egg seven, at 7-1, and poor old egg five at 9-1… obviously deemed the runt.

The live streaming video lets you watch your egg (24×7 if you like!) to check that no Leprechaun jumps out and juggles them or whatever… the eggs do rock around a bit so it’s actually not quite as boring as I thought it would be!

Paddy Power’s crew are not taking this new betting market too seriously (although I bet they watch the eggs almost as much as I watch my Roomba robotic vacuum cleaner do his thing). They’re donating all profits from Eggycam betting to the Down Syndrome Ireland charity.

When hatched, the chicks will apparently return to a farm in County Wicklow, Ireland rather than join Paddy Power’s marketing team on a permanent basis. 

Paddy Power says “All the chickens will live happily-egger-after in the old-yolks-home. No chickens were harmed during the making of this eggstravaganza”

>>Check out this (cute? fun? ridicuous?) little distraction at PaddyPower.com
>>Compare Paddy Power to other popular online sportsbooks in detailed reviews here at BookieLabRat.com.

 

Entry Filed under: Bookie News & Bonuses,General Banter,Sports Betting

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