Read the latest independent review of Ladbrokes online sportsbook. For a safe, secure UK owned bookmaker Ladbrokes is highly rated.
LADBROKES BOOKMAKER SECURITY & REPUTATION
Ladbrokes plc is a British based betting & gaming company based in Middlesex, UK. Listed on the FTSE 100 Index since Feb 2006. Ladbrokes is the UK’s largest bookmaker with 2000+ retail outlets in the UK, Ireland & Belgium. Web site security: Ladbrokes marketing assures us that "you can be sure that your account will be handled with complete security, discretion & integrity" - but no detail is readily available on site security measures or information privacy processes. In order to comply with gaming licences the BookieLabRat.com team is confident Ladbrokes has appropriate measures in place. (e.g. SSL encryption, privacy standards, firewalls, business processes limiting access,etc)
LADBROKES PAY IN / CASH OUT
Ladbrokes online sportsbook accepts all major currencies & services customers worldwide. NO US BETTORS can join Ladbrokes.
DEPOSITS - A minimum deposit of £5 is required, or currency equivalent. Ladbrokes accepts all major credit cards, and several debit cards (esp UK, Maestro, Solo, Delta) - as well as payments via Moneybookers (recommended), Neteller, PayBox, Western Union Quick Pay and Internet bank transfers. eNETS (an online bank transfer) is available for SINGAPORE customers. PayPal is currently available to customers in Austria, Belgium, Denmark, Finland, Greece, Ireland, Italy, Portugal, Spain, Sweden and UK and is only available for customers whose Ladbrokes.com account currency is GBP, USD, EUR, CAD, AUD or JPY. Sounds complex? - it's not - an easy map matching available payment systems to your country is available onsite at Ladbrokes.com.
WITHDRAWALS - You can deposit & withdraw funds at any time free of charge (except bank fees that may apply depending on your payment method). Maximum withdrawal is £2000 per day by electronic means or to a credit card - contact them for a cheque or bank transfer if you wish to cash out more than this.
HELP & CUSTOMER SERVICE AT LADBROKES
The Ladbrokes customer service team is available 7X24 via a web form (fairly impersonal) or telephone. Toll free only if dialling from the UK, Ireland and Singapore. The support experience received reflects the sheer scale of the Ladbrokes business. All responses to BookieLabRat.com testers were efficient & informed but lacked the friendliness & proactivity we received from bookies who scored highly for customer service excellence.
EASE TO FIND & PLACE A BET (Web Design)
BETTING COVERAGE AT LADBROKES
Ladbrokes betting markets include a wide range of propositions on Horse Racing, Greyhounds, Football, Sports (Cricket, Golf, Tennis, American Football, Ice Hockey, Basketball, Snooker, Boxing, Darts, Motor Racing, Rugby Union, GAA, Olympics, Water Polo and Handball), Poker, Casinos, Games, Lottos - specials (crazy, fun bets like politics, chart topping singles, Miss World and music award winners…). Each of these categories has different maximum payout levels - eg for football it is £250,000, other sports £100,000 and special bets £25,000... (or currency equivalent)
LADBROKES JOIN BONUSES & PUNTER PROMOTIONS
FIXED ODDS AT LADBROKES
Ladbrokes consistently offered fixed price odds within the top 15% of bookmakers but very seldom "best odds" proving big is not necessarily beautiful. (Odds and Betting analysis performed by BookieLabrat.com across 205 bookmakers 2005/2006, 240 in 2006/2007 odds, 255 in 2007/08, 360 in 2008/09 and whopping 570 in 2009/10 (EPL season data)
NOTE: BookieLabRat.com tested 570 online bookmakers & 10 betting exchanges this quarter and failed 92% of them. Ladbrokes passed with 78 out of a possible 100 points.
This review is not the formal analysis, just a high level summary of the key aspects we like & don't like about Ladbrokes Bookmaker.
ASIAN HANDICAP ODDS AT LADBROKES
OTHER BETS AT LADBROKES
Ladbrokes offers good sports event-related special bets (eg cash backs) & specialises in horse racing. In-Play betting is available for a range of fixtures (e.g. World Snooker Championship, frame by frame, century betting, first colour potted, outright match betting, etc). Quite focussed on in-the-flesh betting shops (Internet betting is obviously a secondary channel).
The Ladbrokes online bookmaker web site is functional and reasonably quick to find and place bets on. It is a portal for all Ladbrokes online businesses and therefore is fairly generic. Nothing flashy, no major innovation evident but clean, safe & easy to use. A makeover is currently underway
Claim a free £50 bet when you join Ladbrokes. They also run a series of "quick fire" bonus offers for existing customers associated with specific sporting events.These promotions only run for a few days at a time and generally involve a £25 or £50 free or bonus bet. They'll pay out the winnings on these free bets, but not return any free bet stake to your Ladbrokes Account. Regular "Last chance saloon" cash back deals on football.
Last page update: 23 April 2012
NOTE: Ladbrokes does not accept wagers from US residents.
Ladbrokes - WHAT's HOT
These guys are big - very financially secure, consistently good - but not great - odds, quick & easy deposits and payout methods. Ladbrokes often hold prices for longer than some bookmakers
Ladbrokes - WHAT's NOT
Few sportsbook-specific bonuses and promos and when they do run, they are very short in duration
Links to latest REVIEWs of recommended online bookmakers & sportsbooks
If you like a total onling gambling site - Ladbrokes Casino (Microgaming-based) and Ladbrokes Poker (with some of the highest poker traffic levels in Europe) combine to make Ladbrokes Bookmaker a very attractive and low risk proposition.
NEW: Ladbrokes NFL, NHL, & NBA Stake-back betting offers are excellent! (Refunds for overtime, shootouts, extra time, etc...)
Manchester United v Liverpool - Premier League
If Wayne Rooney scores at any time against Liverpool (11/02/12), Ladbrokes will refund losing first goalscorer bets - up to £100. UK and Ireland customers only.
Snooker World Championship - April 21 - May 7, BBC
Deciding Frame: Money back at Ladbrokes if your player loses a match in the deciding frame in any World Championship match up to and including the semi finals. Maximum refund GBP/EUR 100/ 1000 SEK/ 200 SGD/ 5000 THB per customer, per match. Offer open to UK, Ireland, Singapore, Sweden & Thai customers only.
Examples of cash back betting offers at Ladbrokes:
LADBROKES BOOKMAKER - OVERALL RATING
Ladbrokes.com scores well in our bookmaker scorecard at 78%. Their rock-solid heritage and financial stability combined with consistently good (not great) odds and ease of use makes them an all round quality bookmaker.