Bodog.com to focus on Asia and Europe
December 6th, 2006
Bodog.com Entertainment announced today a plan to pull all its U.S.-facing gaming-related advertising, mostly for its free-play and educational site, Bodog.net.
The advertising pullback, which is quite extensive, includes television, radio, magazine and newspapers in the U.S. market as the online gaming giant has chosen instead to focus its gaming and educational site advertising efforts on European and Asian markets in a strategic decision based on the entertainment company’s long-term business objectives.
The digital entertainment powerhouse will continue to advertise its other digital entertainment products, including television, music and publishing, in North America and markets around the world.
Bodog.com Founder Calvin Ayre, citing current uncertainties in the U.S. market, said the recent legislation passed by Congress was a reason behind the decision. “Though the online gaming environment in the U.S. seems to be headed down a path toward eventual regulation, the current climate calls for even more focus of our gaming-related advertising dollars into markets that face Europe and Asia”.
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